John Whyte, Dealer Principal of Whyteline Ltd, has spent his whole working career selling the International Harvesting brand of tractors and machinery, which is now Case IH. In 1976, John moved to Paeroa and bought his own business.
Whyteline Ltd began as Paeroa Motors (1976) Ltd, and has been a family owned and operated business for over 40 years, selling Case IH and Suzuki products along with many other successful brands of farm machinery. As the business grew, John decided to relocate to larger premises located in Puke Road Paeroa and it was at that time, the company name was changed from Paeroa Motors Ltd to Whyteline Ltd.
John's son Mark joined the team at that point and being a top NZ motorbike rider, he brought with him a wealth of experience to run the highly successful motorcycle sales department.
The company currently has a staff of 25, mostly of whom, are long serving employees. It operates a sales department, a parts department which sells a vast range of parts and accessories, including motorbike clothing etc and three workshops, one for tractors and machinery, one for motorbikes and vehicles and the other for engineering.